Archive for April, 2010
Home Seller Goals: Prevent Loss
Worry does not empty tomorrow of its sorrow; it empties today of its strength. – Corrie Ten Boom
A record 48% of Florida mortgage holders are underwater according to a Wall Street Journal article. The Tampa Bay economy and housing market have brought many homeowners from security to uncertainty. Many of us who bought or re-financed during the boom years have seen our equity, hopes and options fade. When faced with a 30% – 50% loss of equity, many homeowners are working the seven stages of grief: denial, bargaining, regret, anger, depression, resignation and acceptance. We at Team Bohannon understand the real stress this has caused and are here to help you obtain the highest possible price in today’s marketplace.
If you are straddling the line between profit and loss, then you need real answers and real results. No homeowner wants to bring a check to the closing table or take out a loan to pay off the loss. If you could sell your Tampa home for 10% more, what would that mean for your financial future? If you can sell for 10% more today, then you have an opportunity through the time value of money to dramatically increase your long-term wealth. One dollar today could me worth 11 dollars when you retire.
While forces such as the local economy, interest rates and foreclosures are beyond our control, there are factors we can control such as: the pricing strategy, the condition of the home, staging, marketing and negotiating. You can directly impact the final selling price with the right expertise and proactive planning. You deserve to sell at the high end of the price range.
Don’t settle for an agent or vague promises. For an experienced team with a proven business system, contact Annette, Doug or Dale Bohannon at Coldwell Banker today.
Home Seller Goals – The Big Picture
If you don’t know where you are going, you might wind up someplace else. – Yogi Berra
What motivates you to start a new chapter in your life? The first step in our Home Selling System asks the right questions to understand your specific objectives. Asking and listening are the foundation of a successful relationship. The result should be a set of clear and measurable goals to improve your circumstances and reduce uncertainty. Your goals will drive the home preparation plan, the marketing strategy and the negotiation platform.
Regardless if you are trying to maximize profit, avoid loss, or reduce a short sale deficiency, you deserve to sell for top dollar. Fancy tools and training would be useless without a real understanding of our client’s expectations. Focusing on a core set of clients at any given time allows us to have a deeper understanding of what really matters to you.
We need to know about your financial goals. How important is the timing of the sale? Do you plan to improve the condition of the home prior to selling? What significance would this sale have in your life? What expectations do you have of your Tampa Realtor? What would you have changed about your past home-selling experiences?
Once your priorities are understood, a marketing plan and advertising tactics can be implemented to meet your goals. Once your motivations are clear, a negotiating strategy can be executed to put you in the best possible position.
This is all about you. Our role is to help achieve your goals. We rely on listening, experience and systems to anticipate your needs. All the details matter! We seek to become your trusted advocate by proving what we can do for you and your family. By achieving your desired results, we can build a relationship based on a solid foundation. As management guru Peter Drucker said “The purpose of business is not to make a sale, the purpose of business is to make and keep a customer.”
